Tag: video

Youtube Rewind 2018: For the Corporate

This last week, Youtube Rewind 2018 dropped, receiving not just the most dislikes of any previous rewind, but also the most dislikes of any video on the site ever, getting over 4 million dislikes in 24 hours. Which is ironic, considering that this years rewind was supposed to be “what the people want”.

Youtubers, all over the place jumped on the opportunity to review it. H3H3 even went so far as to compare this year’s rewind to the rewind from 2013, showing how much Youtube has changed to be more about the business than about the creators. This comparison brought to light what Youtube was before the 2016 “Ad-pocalypse”, an event hallmarked by the rush of company ads and investments being removed from Youtube after Pewdiepie’s anti-semitic controversy, and after. It’s a stark difference.

Now, before I go into it, I’m going to put this forward: I’ve seen this year’s rewind, and I hated it. Like, not just in the fact that they had almost no one I could recognize, but the fact that it was just all around cringy. Now, let’s get into details.

The rewind opens up with Will Smith, who not only doesn’t have a Youtube, but also wishes for Fortnite (?). It then leads to showing a Twitch streamer, and a bunch of people I swear I’ve never seen before, before going downhill from there.

I’m not going to do a full breakdown, but the first minute of this rewind should already say enough about how it’s not for the people, even though that was the theme of the video. “Let’s make it about the viewers! Go by the comments!” They said, although no one is really sure how legitimate those comments are. In fact, if you look at the comments below the video, you can see just how upset people are with it. The rewind ignored a lot of big events that happened not just on Youtube, but on social media in general, instead focusing on the…political contributions of some on the platform? It was ridiculous.

The video obviously reflected the Youtube that the company wants to present, which is soft and fun, but more importantly ad-friendly. It’s not accurate, and it avoids any and all “risks”, even though that’s what the platform is known for. The worst part was the Youtubers. A good 90 percent of them I, nor most other people, had ever heard of, and focused on things like mukbangs and ASMR. They had some KPop, copying the new video by BTS (the most widely-known Kpop group right now) without actually mentioning their name. It was just bad.

This video wasn’t for the people, despite what they proclaim. It was just a waste of time and money.

Youtubers Becoming Authors: The Self-Help Trend

In the last five years, there have been a number of Youtubers releasing books, some fictional (like Joey Graceffa’s Dystopian trilogy), and others non-fictional (like Shane Dawson, Miranda Sings, Tyler Oakley, and so many others). Youtubers, using their influence, often write books of “self-help”, or a series of essays, or something similar to memoirs. They provide advice, despite the fact that they are only in their mid-to-late twenties. It’s a bizarre case, one that I have been feeling the need to unpack for a long time.

Now, while John Green is technically the first youtuber to release a book, he was an author first, so I will just skip him.

The first youtubers to publish a book after gaining their popularity were Blaire and Elle Fowler, publishing the fiction book Beneath the Glitter, in 2012. From then on, Youtubers began publishing their non-fiction books, with books such as I Hate Myself and In Real Life: My Journey to a Pixelated World gaining quite a bit of traction. Most of these centered around Youtubers’ tales of their childhood, functioning as a pseudo-memoir despite the fact that most of the authors were in their early-to-mid twenties.

It wasn’t until 2014 that the first actual “help” books came out from a Youtuber, with Hannah Hart’s My Drunk Kitchen: a Guide to Eating, Drinking and Going with Your Gut. It’s help aspect comes from the fact that this is a recipe book, although within the next three years tons of “self-help” books came out.

Now, while I have no qualms with things such as recipe books and fictional novels, the memoirs and self-help books kind of get to me. And it’s not like it’s business or fashion advice, either (Michelle Phan published Make-up: Your Life Guide to Beauty, Style, and Success- Online and Off in 2014, which offers both business and fashion advice, as well as maintaining a healthy attitude), but rather actual life advice. This isn’t to say that someone who isn’t in their twenties can’t give life advice. It just seems odd that someone who is in their twenties are offering advice books to their audience-most of which are in their early or mid teens.

To me it’s difficult to imagine my teen-self or any of my friends following the advice of someone who, quite often, never got their degree in college, and made their career in a  very competitive environment. It also seems weird to read a memoir about someone who hasn’t even made it to their thirties, yet. Most people don’t write memoirs until they’re almost in their fifties, or even later. It’s usually after they have lived quite a bit. That isn’t to say that a lot hasn’t happened to a young person, but most Youtubers’ memoirs are quite mundane. They have childhoods that may be tough, but are often not unusual.

Of course, some of these Youtubers can provide some insight that their younger audiences can relate to. Things such as mental illness, eating disorders, being a part of the LGBT spectrum, and other such hardships may connect to people who are stuck in similar positions. The only problem is that the writers are so young themselves, still growing and learning, that what they write in one book won’t be how they feel ten years down the line.

Perhaps rather than sticking to full on life advice, they should stick to subcategories that they excel in for now. There are so many ways that you can provide advice to young people without it being how to live. There are also many ways to write personal anecdotes without writing full memoirs. It’s better not to rush into things so young, despite our tendency to do so.

“Let’s Make a Podcast”: the New “Let’s Start a Band”

In the decades before, particularly in the 1970s through the 1990s, the common movie phrase among young rebellious teenagers is “Let’s start a band.” This phrase even made appearances into the early-to-mid 2000s, when teenagers wanted to become famous and popular, fast. It was inspired by regular young teen’s desires to become famous their own way, but in the case of the movies they were always successful.

But now no one uses that phrase anymore. Now the new in thing is the say “Let’s start a podcast.”

Why a podcast? Beats me. Maybe it’s the idea of people just sitting, relaxing, and talking about a random subject for an hour while making a profit. Maybe, people think it might be an easier and more sociable way of gaining media influence than Youtube. Or perhaps it’s just a creative outlet that some people want to take. Whatever the appeal is, podcasting is attracting a lot of people.

Podcasts are appearing all over the place, on many platforms. Spotify even has a special category just for popular playlists, something that I hadn’t seen two years before. What once was a more niche source of entertainment is now extremely popular. I’ve even been recommended a nice podcast to listen to while driving five hours home. I haven’t tried it yet, but the fact that I was recommended it says something.

No one wants to be in a band anymore (except for the more hipster bands). Most mainstream artists these days are solo, with the occasional band in between. Wanting to start a band has seriously dropped in popularity, especially among the young kids who now dream of becoming Youtubers. Starting a podcast seems much more achievable and appealing. You can talk about seemingly any topic in the world, making itself an auditory form of blogging. I’ve heard podcasts about different serial killers, new movies, or just funny story times and games. They can be quite soothing. There’s a a larger band of creative freedom when it comes to podcasts, although there can be quite a bit of freedom with starting a band in this day and age as well.

There’s nothing wrong with starting a podcast. You certainly don’t need to know how to play an instrument to start one (although showing off your skills on it might be entertaining). But that isn’t to say you can just start out of the blue. It’s recommended that you have at least some tech experience editing audio and video, and dealing with sound recording. Not to say that you need to be an expert, but being a total newbie to it can make it quite confusing.