Youtube Rewind 2018: For the Corporate

This last week, Youtube Rewind 2018 dropped, receiving not just the most dislikes of any previous rewind, but also the most dislikes of any video on the site ever, getting over 4 million dislikes in 24 hours. Which is ironic, considering that this years rewind was supposed to be “what the people want”.

Youtubers, all over the place jumped on the opportunity to review it. H3H3 even went so far as to compare this year’s rewind to the rewind from 2013, showing how much Youtube has changed to be more about the business than about the creators. This comparison brought to light what Youtube was before the 2016 “Ad-pocalypse”, an event hallmarked by the rush of company ads and investments being removed from Youtube after Pewdiepie’s anti-semitic controversy, and after. It’s a stark difference.

Now, before I go into it, I’m going to put this forward: I’ve seen this year’s rewind, and I hated it. Like, not just in the fact that they had almost no one I could recognize, but the fact that it was just all around cringy. Now, let’s get into details.

The rewind opens up with Will Smith, who not only doesn’t have a Youtube, but also wishes for Fortnite (?). It then leads to showing a Twitch streamer, and a bunch of people I swear I’ve never seen before, before going downhill from there.

I’m not going to do a full breakdown, but the first minute of this rewind should already say enough about how it’s not for the people, even though that was the theme of the video. “Let’s make it about the viewers! Go by the comments!” They said, although no one is really sure how legitimate those comments are. In fact, if you look at the comments below the video, you can see just how upset people are with it. The rewind ignored a lot of big events that happened not just on Youtube, but on social media in general, instead focusing on the…political contributions of some on the platform? It was ridiculous.

The video obviously reflected the Youtube that the company wants to present, which is soft and fun, but more importantly ad-friendly. It’s not accurate, and it avoids any and all “risks”, even though that’s what the platform is known for. The worst part was the Youtubers. A good 90 percent of them I, nor most other people, had ever heard of, and focused on things like mukbangs and ASMR. They had some KPop, copying the new video by BTS (the most widely-known Kpop group right now) without actually mentioning their name. It was just bad.

This video wasn’t for the people, despite what they proclaim. It was just a waste of time and money.

Watching the Meg: So Bad it was Good

Last night after coming home from class, I noticed my landlady and one of my housemates watching the latest shark movie the Meg. It was fairly early in the movie, so I decided to sit down and join them. I didn’t think the movie would be good, but I was entirely right in that assumption. But I have to admit, there was something about how bad it was that made it so entertaining to watch.

So, what is the Meg about? The whole plot is about a marine research group run by a private billionaire that accidentally allows a megalodon, the prehistoric ancestor of the shark, out of of the thermoclyne layer of the ocean (which is somehow locked in place by a freezing layer of water?). The megalodon, once free, begins swimming around, destroying boats and reeking havoc on the the researchers. The group works to stop the megalodon before it reaches the coast of China and kills hundreds in a lust for food.

Yeah, the plot already sounds ridiculous. It gets worse. The movie is filled with cheap and cliche dialogue, particularly between the main action dude (who is super buff and gritty, by the way), and the love interest. The dialogue made me crack up quite often, especially when they tried to use it to be emotional/dramatic. It was superficial and corny.

Expanding on that, just the interaction between all the characters feels so fake. Like, it was impossible to get into the characters or treat them like real characters fake. Their interactions were short and superficial, with no character development or deep interaction. When some of these characters reacted to their friends dying, I couldn’t feel anything because none of their interactions felt real in the first place. Even with the main guy’s ex-wife, I was rather confused about where they stood. They were still friends? But their marriage was kind of messy? I didn’t even know. They were all just barely fleshed out versions of stereotypes, or not even anything really at all.

And the romance they build between the main guy and the girl? God, was it weird. Whoever wrote the film clearly tried to make the romance super obvious. They even involved the woman’s eight year-old daughter, who basically gave the okay to having the dude bang her mom. That made my housemate cover her face with the blanket, and made my landlady laugh.

On top of all this, the film had lots of social commentary surrounding Chinese pollution and their process of de-finning sharks. Which, is good commentary, but kind of strange when paired with a movie all about killing a giant shark. I guess you could say the commentary means that the meg is just a metaphor for mother nature exacting its revenge, but that would probably be asking too much from this movie. But the commentary was obvious.

Yet at the same time, there was plenty of product placement. Nike, some watches (I don’t remember what brand), some cell phones, light up shoes, etc. The product placement was all over the place. And I’m going to bed all the brands featured pollute the environment in some way, which kind of negates the point of the commentary.

All-in-all, it was a bad movie. But I stayed and watched the whole thing, just for how entertaining it was. It was a pretty comical movie, even though I highly doubt it was supposed to be taken that way. I just couldn’t help myself. It was fun to see how bad it really was.

Documentary Now!, and the Beauty of Subtle Satire

I had almost forgotten about Documentary Now!, until I found the second season on Netflix last night while looking for something to watch. I had always enjoyed the show, and I thought the first two episodes kept their satirical charm. It was at the same time subtle and obvious, with a real appearance and an unreal story line.

Continue reading “Documentary Now!, and the Beauty of Subtle Satire”

How 13 Reasons Why and Twilight Aren’t so Different

The last thing I wanted to see when I went on Netflix a week ago was a trailer for 13 Reasons Why Season Two. Just by watching the first five seconds of the trailer, I already knew the new season was probably worse than the first one, if that was even possible. But I wasn’t about to waste my time by watching it to find out.

Continue reading “How 13 Reasons Why and Twilight Aren’t so Different”