Meet the Man who Spent $100,000 to look like BTS’s Jimin

The TV series Hooked on the Look holds a reputation for its documentation of the extreme in terms of plastic surgery. Having featured figures like the “Real Life Ken Doll” and the Justin Bieber look-alike, having a Londoner named Oli London going to the surgical extremes should be nothing out of the ordinary.

The reason he’s worth noting, however, is for who this man wants to look like. London became a hot topic on social media for the fact that he wants to look like Jimin, one of the lead vocalists from the Kpop group BTS. In essence, the man wants to “change his race”.

This man has gone all out to try and look like the Korean star, from copying his hair, to buying clothes, to getting plenty of procedures to try and emulate Jimin. He’s gotten multiple rhinoplasty procedures, lip fillers, work on his eyes, jaw shaving, and has had all the fatty tissue removed from his chest, among other things. He’s not afraid to spend the money to look like the idol, and he clearly has the money to spend.

Despite all this, London argues that he doesn’t want to change his race, and that he knows that he will always be Caucasian. However, he still wants to try and look Korean because of his love of Jimin (and Kpop idols more generally). In fact, after getting fillers in his eyes and cheeks to look more “like Jimin”, in the show London comments as he looks at himself that he “looks and feels Korean”, which has questionable implications. It brings London into the uncomfortable category of “Koreaboo”, which involves the idolization of Korean culture based on the idea of Kpop and Kdramas, and the fetishization of Koreans.

While London claims he doesn’t want to “be” Korean, he certainly wants to look it, and he especially wants to look like Jimin, which would most likely disturb the actual singer. The Kpop idol already has to deal with sasaengs that follow him and his group around on airplanes and to hotels, and would probably not appreciate hearing that someone has spent an exorbitant amount of money just to look like him.

K-Beauty: A Trend with a Dark Side

K-Beauty has been the “hot in-thing” on the beauty market for the last few years, each year growing exponentially more popular. People are going crazy for the various face masks, lotions, BB cream, dark spot treatment, CC cream, and many other products that hold a reputation for giving you a “dewy, young-looking face”. Youtubers and beauty bloggers only add to this craze, providing yearly top tens and list of best products. Now, in just about every pharmacy or beauty store, you’ll find a section devoted purely to Korean beauty and Korean companies.

But as with anything, the world of K-beauty has a vicious dark side. But this dark side isn’t an international issue. It only extends to the edges of the South Korean borders.

What do I mean by this? South Korea has interestingly harsh beauty standards, which can range anywhere from having a thin figure to having a certain face shape. Yes, a certain face shape. South Korea is currently known as the “plastic surgery capital of the world”, having the highest rates of plastic surgery per capita of any other country, with over 980,000 operations reported in 2014 (Business Insider, 2015) . The country also attracts hundreds of thousands of “medical tourists”, most of whom come to get cosmetic procedures, according a report by Chang-Won Koh (2017).

No, this isn’t the most alarming thing in the world. Despite the rather high levels of plastic surgery, South Korea ranks third in terms of the total number of plastic surgeries, trailing behind the US and Brazil by over 1,000,000 procedures (WorldAtlas, 2015). But you also have to consider that the population of South Korea ranges just around 55 million people, versus the 325 million in the US and the 209 million in Brazil. But I digress. It’s not so much the plastic surgery itself that’s the issue. It’s the culture surrounding it.

This culture is incredibly strict, and applies much more the girls than boys (although boys are not unaffected). The beauty culture actually even expects people to get plastic surgery to fit an impossible beauty ideal, with the most famous examples of this occurring being the fact that in just about every long-term K-pop idol contract, plastic surgery is one of the requirements.

But the beauty culture doesn’t just stop at plastic surgery. Skin bleaching is also a common problem, with illegal skin bleaching products flooding the beauty market every year in South Korea. There is a harsh expectation to be as white as possible (a result of a long-standing social issue where the nobility were white-skinned while the peasantry were dark-skinned from working in the sun). This expectation doesn’t just exist in South Korea (it exists throughout all of Asia, Africa, and Latin America), but South Korea is known for promoting ads that claim that being dark-skinned is being a failure in life (which has attracted much international backlash). The skin bleaching, which is known to break down melanin and leave skin much more likely to get skin cancer, can be compared to excessive tanning, which also leaves people at risk of the same effects.

But I can’t get on South Korea too harshly. The West also has incredibly high beauty standards, though with slightly less restrictions than South Korea. As I said earlier, the US ranks number one in terms of total amount of plastic surgery per year, having over 4 million procedures in 2015 alone. We also have a problem with tanning products, with products all over the market claiming to let you tan yourself from home, and tanning places existing all over the place. Are we really any better than South Korea?