The Beanie Babies of 2025: Labubus and their Doomed Fate

They’re everywhere. Whether in person or online, you’ve more than likely seen them- fuzzy little monsters with wide toothy grins. They come in a variety of colors and poses, and can be small key chains or large decorative figurines. Everyone is obsessed with them, to the point where fights have broken out in stores just for the chance to get one.

But… what are they?

These fuzzy little monsters are called Labubus. They’re the creation of Kasing Lung, a Hong Kong-born artist living in Belgium. They’re one part of his The Monsters collection, which was highly influenced by Nordic folklore and mythology that Lung grew up learning about during his childhood in the Netherlands.

Labubus were actually first introduced ten years back in 2015, the first of their figurines having been produced by How2Work. However, their production and sale shifted over to the Chinese retailer Pop Mart in 2019, where they have been sold from ever since.

While Labubus would start to enjoy wider popularity once they came under Pop Mart, it’s important to note that they didn’t immediately become the overwhelming trend seen currently. In fact, while toy collectors would buy them for collecting purposes, they were a bit reviled by others for being “ugly.”

However, that all changed in April 2025, when the K-Pop idol Lisa from Blackpink posted one attached to her bag on her Instagram story, admitting both that they were her favorite toy and that she loved collecting all of them.

Lisa posting pictures with several of her Labubus

From that point, Labubus became all the rage. Other celebrities have posted showing off their Labubus. They’ve been to Milan fashion week. They’ve been taken on a “tour” of Thailand. They’re going to get an animated series. People have spent hundreds, if not thousands, on the Pop Mart blind boxes trying to collect these little imps, with the rare “mystery color” being the most sought after for each blind box series. They are the “it” thing.

But… if we know anything about trends like this, is that this one is not going to last very long.

Just like Funko Pops and Beanie Babies, Labubus are currently set to follow the same trajectory: a couple of years of excessive hype and popularity, then a sudden market “burst” and devaluation. Then, they’ll appear en masse in thrift stores and land fills, tossed to the wayside by the disinterested masses.

They won’t vanish entirely, of course- just as new funko pops and new beanie babies are released, so too will new Labubus. But they’ll once again return to being a niche toy, mostly forgotten in favor of the next big thing.

This pattern has happened time and time again. Why? Because that is just the nature of trends when it comes to non-essential goods. People don’t exactly need Labubus, or any other type of trending figurine. They don’t even need certain clothing, and clothing technically falls under the category of “essential.” But when something trends, it makes people want the item, out of sense of F.O.M.O., or “fear of missing out.” In our consumer society, people can’t help it.

But never in the history of the world has a trend like this lasted all that long. Especially in the age of social media, when new things are popping up every single day in a relentless wave. It’s simply impossible for the trend to last. Look at Stanley cups, for example: last year people were camping outside of stores and literally rushing to get their hands on the newest color. Now how often do you hear about them?

No matter how overwhelmingly popular Labubus may seem now, it’ll only be a matter of time before something else catches the attention of the general public and they are tossed aside. When or what will that be, is uncertain. But what is certain, is that this trend is doomed to die.

Why is the “Beauty Community” So Controversial?

For the past two years, the online Beauty Community has been rocked with wave after wave of new scandals. Racism, petty feuds, scams, and now, sexual predators have torn the community apart, and given it a bad reputation, bringing the community so far from the grace it used to hold. How did this happen? There’s several reasons.

1. Petty Feuds

The Beauty Community has become notorious as-of-late for nasty, and public fights. Beauty gurus will one day decide to air their dirty laundry through passive aggressive, or even outright accusations, against the person they are having problems with on social media, leading to huge dramas and nasty splits. Of the top 11 scandals that happened in the beauty community in 2018, 7 of them were feuds between each other and with makeup brands.

It’s not difficult to tell why these fights suddenly break out on social media. The beauty gurus, in making these posts, are attempting to bring both their fans and other people to their side, against the person they are fighting against. They are attempting to create a mob mentality to worsen the reputation of the person they’re fighting with, possible even ruining their reputation. It just adds to the pettiness.

2. Overload of Sponsored Content

Sponsored content has become a new norm on social media (particularly Youtube following the 2017 “Ad-Pocalypse”), and is often seen in many videos both by big-name Youtubers and small ones. You’ll often find at the mention of a sponsor at the start/end of a video, or even find the video center around the products that the sponsor is trying to promote. The latter has become a problem in the Beauty Community.

Makeup companies and beauty brands have flooded the Beauty Community, asking the gurus to make videos on their products. The amount of sponsored videos has become overwhelming to many viewers, who now complain that most of what the beauty gurus are producing is “unoriginal” and lacks creativity. People have become tired of finding another beauty video just being about a sponsor.

3. Racism and Apology Avoidance

Last year, beauty guru Laura Lee was exposed for having made extremely racist tweets, after she tried calling out Jefree Star for his racist past. The sudden revelation created shock waves throughout both the beauty community and social media, and quickly became one of the top Youtube scandals of 2018.

Lee’s apology video for her racist tweets was short and over-dramatic, drawing even more criticism, and hatred against her. She was not the only beauty guru to have been exposed during the whole ordeal, as others like Nikita Dragon, Manny Mua, James Charles, and others were also exposed for their racist tweets, though they quietly slipped under the rug.

The racism that has become evident in the beauty community has been excused many times by fans wanting to protect their favorite, although this only adds to the resentment against the beauty community. The defense only encourages the gurus to make fake apologies and move on with their lives, especially since their career only seems to get temporarily hurt by it.

‘Sonic’ Director Agrees to Change Design of Sonic

Earlier this week, the first trailer for the new live-action Sonic was released, leading to a wave of criticism from the internet. The model of Sonic that appeared in the trailer was thought to be much worse than what had been seen in teaser posters, with the classic hedgehog looking like a weird fuzzy nightmare with human teeth.

The new trailer led to floods of memes, particularly surrounding the actor Jim Carrey, who is set to play the antagonist Eggman, saying that he will “carry the whole movie”. It also led to many artists editing the Sonic design to appear much more like his classic model from the games, leading to questions of how one artist can make a better design for a character in seemingly a few hours, when a company spent years making a monstrous design.

Well, the level of criticism seemed to reach the director, who understood what he needed to do loud and clear. Yesterday via Twitter Jeff Fowler announced that they would be changing the Sonic model to make him appear more like his classic features, which he imagines would appease fans and critics.

The announcement comes just six months before the supposed release date of the film, which excites some, but worries others, particularly artists. The media industry is rife with exploitation for artists, especially as these artists cannot unionize and advocate for themselves. The idea that they would have to change the main character’s model in just six months, with no announced push-back date, leaves the very great and dangerous possibility that these artists will be forced to work overtime for little pay in order to fix the design.

It’s not as though the artists can protest for better work conditions, either. With the media industry being so competitive, these artists can face harsh punishment for pushing back, or even get fired, and be replaced by someone willing to work the hard hours. It leaves the artists in a classic position of either doing what they’re forced to, or find themselves without a job.

The announcement to change the Sonic model comes only a week after developers and artists expose the exploitative work conditions in trying to quickly crunch out new content for the popular game Fortnite.

Why is 4/20 a Thing in North America?

This past saturday, the “unofficial holiday” known as 4/20 occurred, landing on the first day of Passover and the day before Easter Sunday. Events celebrating the “holiday” appeared throughout the US and Canada, with some events even occurring in the UK and New Zealand.

Those in non-cannabis culture countries who see jokes and mentions of the event may be asking “why is this a holiday?” or even “what does 420 even have to do with weed?”. Well, in order to understand the first question, we need to first look at the second.

The association of 420 and marijuana started in the 1970’s in San Rafael, California. A group of high school students and marijuana enthusiasts, going by the name of “Waldos”, met up at 4:20 pm every afternoon by a statue in order to search for that they believed to be a was a pot plot. They never did find the pot plot, but began using the term “420” as a code for anything pot-related.

How did the term expand beyond just the group of Waldos? One of them became involved with the band Grateful Dead, when they worked with said Waldos father on a real estate deal. The bassist of the Grateful Dead became friends with the Waldo, and heard the 420 slang and took a liking to it, kick-starting its spread throughout the United States.

The “holiday” itself came around starting in 1990, and has grown in subsequent years. The event really bloomed internationally in cannabis culture countries in the early 2010’s, when 420 became a popular meme after the legalization of recreational marijuana in the state of Colorado. Recreational marijuana use already existed in Canada, the Netherlands, Luxembourg, Belgium, Portugal, and Chile, although celebration of the 420 event only existed, and only really continues to exist in Canada.

Marijuana remains almost entirely illegal throughout most of the rest of the world, which keeps celebration of the event mostly in North America. Cultural differences and perceptions of marijuana also locks the event within North America for the most part, although the internet has been spreading awareness of the event throughout the West.

The EU Passes Controversial Article 13

Yesterday, the EU passed a sweeping and wide-range set of copyright protection laws, most of which were rather uncontroversial. One article of the laws, known as Article 13, however, has come under major fire by not just the global populace, but also tech companies, and social media artists for posing the dangerous impact of severely limiting how media is shared.

The article states that companies like Youtube, Facebook, and Spotify will have to keep track of material that are believed to be “copywritten”, or at least against the compliance of an incredibly vague description of what counts as copyright. Certain services such as Wikipedia are exempt from these laws, as they are non-profits that do not benefit from the purposed violating material.

The new article poses a threat to vibrant internet cultures such as memes, which use unlicensed images as part of the culture. The new article would severely hurt such sub-cultures in the European Union, especially if bots, which cannot detect context, are used to track the violating material.

Another group under threat are European streamers, who may get striked or even shut down for streaming what games they are playing. It could cut the amount of streamers out, as these streamers would be afraid to display their games for fear of getting copyright striked.

Another blow the article poses would be to many tech companies, who argue that it would be a limit to free speech, and lead to possible censorship, which has drawn the harshest criticism. The article will also crush smaller news sites and other smaller companies, as they would have to pay to use information and snippets of information just to create news in a method known as the “link tax”. Only larger companies would be able to afford this “link tax” further crushing free speech and encouraging censorship.

There is still much uncertainty about how the article will even be applied, however, especially as it only applies to those within the EU. VPN poses a great challenge to the application of the article, as those with VPN can simply change their region base and gain access to the censored content, completely circumventing the article. Also, it would be just about impossible to catch every single thing that may violate copyright law, especially as different regions interact with one another.

The article, along with the rest of the laws, are not set to go into full effect for two years. There are already calls to overturn the passing of Article 13 by the European populace, who can implement a referendum to do away with Article 13.

The Evolution of Fake News

Although the term was popularized in the 2016 US presidential elections, fake news has had a rather long existence, spanning over a century. It’s no new thing, although at the moment, the proliferation of fake news has built up points of great contention, trust, and turmoil.

Fake news can trace it’s history all the way back to the Spanish-American War of 1898, which was, in essence, caused by William Randolph Hearst and his newspaper the New York Journal. During this time period, the “fake news” was classified as “Yellow journalism” as the yellow tint of the printing of Hearst’s paper differentiated it from it’s rival newspaper. Hearst’s newspaper pushed out fabricated stories about the violence of the Spanish towards Americans in the Caribbean, utilizing emotion to encourage the American public to want war. This triggered a period filled with fake news, which became so rampant that a challenging newspaper rewrote it’s tagline to support “real news-not fake news”.

Despite the anxiety over the fake news, yellow journalism was able to successfully turn the people to want war, which kick-started the Spanish-American war.

Fake news did not die after the war. Instead, it went someone dormant, as there was major backlash against such fake news at the dawn of the twentieth century. However, fake news would make a new rise during World War One, churning out propaganda about the barbaric nature of the Germans, particularly against Belgium. Now, this isn’t to say that Germany did not act violently against Belgium, a peaceful country, but the fake news industry blew much of the invasion way out of proportion, churning out stories that rang not just in the US, but throughout the allied nations.

Not only that, but rampant propaganda an fake news actually fooled the entirety of the German public, who thought the entire span of the war that they were winning the war. And since the German military maintained mass press censorship, the public never knew they were losing until Kaiser Wilhelm II declared surrender.

Fake news would keep making appearances in spreading of the First Red Scare in the US, feelings of isolationism both in the US and in Europe, and the decade of harsh reeducation of the German public during the rise of Nazi Germany. Following the end of the second world war, fake news would appear intermittently, spiking during times of conflict, and declining during periods of relative peace. With the dawn of the internet, however, fake news found its new home.

The way that fake news is presented has changed in terms of proliferation, although its function and purpose has not changed in the slightest. It fueled conflict and dissent during the 2016 presidential elections, and continue to fuel political polarization and divide, particularly as the global public is much less likely to do the research to find the truth. Currently, the media stands in a precarious position, being both the source of truth and also of sensationalist fake news, which in turn damages the trust of the public. This problem becomes incredibly difficult to resolve especially as sources of media are so vastly expanded, with just about anyone, including myself, holding the ability to push out news, whether fake or not.

K-Beauty: A Trend with a Dark Side

K-Beauty has been the “hot in-thing” on the beauty market for the last few years, each year growing exponentially more popular. People are going crazy for the various face masks, lotions, BB cream, dark spot treatment, CC cream, and many other products that hold a reputation for giving you a “dewy, young-looking face”. Youtubers and beauty bloggers only add to this craze, providing yearly top tens and list of best products. Now, in just about every pharmacy or beauty store, you’ll find a section devoted purely to Korean beauty and Korean companies.

But as with anything, the world of K-beauty has a vicious dark side. But this dark side isn’t an international issue. It only extends to the edges of the South Korean borders.

What do I mean by this? South Korea has interestingly harsh beauty standards, which can range anywhere from having a thin figure to having a certain face shape. Yes, a certain face shape. South Korea is currently known as the “plastic surgery capital of the world”, having the highest rates of plastic surgery per capita of any other country, with over 980,000 operations reported in 2014 (Business Insider, 2015) . The country also attracts hundreds of thousands of “medical tourists”, most of whom come to get cosmetic procedures, according a report by Chang-Won Koh (2017).

No, this isn’t the most alarming thing in the world. Despite the rather high levels of plastic surgery, South Korea ranks third in terms of the total number of plastic surgeries, trailing behind the US and Brazil by over 1,000,000 procedures (WorldAtlas, 2015). But you also have to consider that the population of South Korea ranges just around 55 million people, versus the 325 million in the US and the 209 million in Brazil. But I digress. It’s not so much the plastic surgery itself that’s the issue. It’s the culture surrounding it.

This culture is incredibly strict, and applies much more the girls than boys (although boys are not unaffected). The beauty culture actually even expects people to get plastic surgery to fit an impossible beauty ideal, with the most famous examples of this occurring being the fact that in just about every long-term K-pop idol contract, plastic surgery is one of the requirements.

But the beauty culture doesn’t just stop at plastic surgery. Skin bleaching is also a common problem, with illegal skin bleaching products flooding the beauty market every year in South Korea. There is a harsh expectation to be as white as possible (a result of a long-standing social issue where the nobility were white-skinned while the peasantry were dark-skinned from working in the sun). This expectation doesn’t just exist in South Korea (it exists throughout all of Asia, Africa, and Latin America), but South Korea is known for promoting ads that claim that being dark-skinned is being a failure in life (which has attracted much international backlash). The skin bleaching, which is known to break down melanin and leave skin much more likely to get skin cancer, can be compared to excessive tanning, which also leaves people at risk of the same effects.

But I can’t get on South Korea too harshly. The West also has incredibly high beauty standards, though with slightly less restrictions than South Korea. As I said earlier, the US ranks number one in terms of total amount of plastic surgery per year, having over 4 million procedures in 2015 alone. We also have a problem with tanning products, with products all over the market claiming to let you tan yourself from home, and tanning places existing all over the place. Are we really any better than South Korea?

The American Meme, and Unnecessary Drama

For the past few days, I had been in a funk about writing. I didn’t have any inspiration to write about anything, which was kind of annoying, because I wanted to at least write about something. That was, at least, until I watched the American Meme on Netflix with my friend last night.

God, this documentary was something else. I don’t think I’ve ever rolled my eyes harder than when I watched this. It wasn’t because the documentary was necessarily bad-just filled with whiny, obnoxious people who complained about being social media influencers, while at the same time refusing to leave it.

I’m not kidding. Literally ninety percent of the documentary was about these people complaining about being influencers. How they “hate people” or “their life sucks”, but they also continue to do their job because “what else can I do?” The only person I had any real sympathy for was Paris Hilton, who did get chased around by paparazzi, and did have a private sex tape released without her consent. That, I can understand.

But everyone else? I’m sorry, but I have none for them. They’re literally all the same types- kids who move out to LA to make it big, don’t get any parts, and then turn to social media to pay the bills. Then they complain because the pathway they chose sucks and is competitive and fake, but don’t leave or move back home. They claim to be hooked on the attention, which may be true, but seriously, it’s not that hard. Being an influencer is cut-throat. Don’t like it? Leave.

I do realize in writing this that my sympathy may be lessened by the fact that they moved to LA, especially to become actors, which grates on my nerves to no end. I, like most other native Angelinos, hate those kinds of people. The transplants that come here to be in the entertainment industry, then refuse to leave when they get jaded. They increase the traffic, the housing prices, the cost of living. They add to the gentrification of long-standing communities, all the while flaunting how they’re from a small town or some other state. Sorry, but you won’t find sympathy from me.

Another thing that got on my nerves: how these people claimed they had to be crazy to get views, and how everyone in Hollywood dresses up and calls the paparazzi to them now. Which isn’t true in the slightest. Most traditional entertainers (actors, musicians), don’t have the paparazzi coming to them, and don’t get all flashy. They blend into the regular population, eating at restaurants or going to the gym. Most of them stay out of the limelight, going entirely against the claim Mark Henderson made about Hollywood.

And as for social media influencers, I follow plenty of them (and live near a few) that don’t at all do crazy things for the sake of social media. They don’t make fools of themselves, and still get millions of views on a youtube video they release, or an Instagram photo that they send out. This documentary tries to say otherwise, but facts are facts.

This documentary, to a certain extent, was a load of bs. I won’t lie and say that social media is nothing like this (because any creative platform can be pretty cut-throat and strenuous), but the extent to which these people make their claims is so exaggerated. The people interviewed also act like there’s no way out, but then contradict themselves (like Kirill was saying he had ‘no other option’ than to party like crazy for Instagram, and then it goes and talks about how Paris Hilton used her fame to start a bunch of brands), to the point where is just seems ridiculous. To me, the documentary was just a way for people to complain about their lives without actually changing anything about it.

Youtube Rewind 2018: For the Corporate

This last week, Youtube Rewind 2018 dropped, receiving not just the most dislikes of any previous rewind, but also the most dislikes of any video on the site ever, getting over 4 million dislikes in 24 hours. Which is ironic, considering that this years rewind was supposed to be “what the people want”.

Youtubers, all over the place jumped on the opportunity to review it. H3H3 even went so far as to compare this year’s rewind to the rewind from 2013, showing how much Youtube has changed to be more about the business than about the creators. This comparison brought to light what Youtube was before the 2016 “Ad-pocalypse”, an event hallmarked by the rush of company ads and investments being removed from Youtube after Pewdiepie’s anti-semitic controversy, and after. It’s a stark difference.

Now, before I go into it, I’m going to put this forward: I’ve seen this year’s rewind, and I hated it. Like, not just in the fact that they had almost no one I could recognize, but the fact that it was just all around cringy. Now, let’s get into details.

The rewind opens up with Will Smith, who not only doesn’t have a Youtube, but also wishes for Fortnite (?). It then leads to showing a Twitch streamer, and a bunch of people I swear I’ve never seen before, before going downhill from there.

I’m not going to do a full breakdown, but the first minute of this rewind should already say enough about how it’s not for the people, even though that was the theme of the video. “Let’s make it about the viewers! Go by the comments!” They said, although no one is really sure how legitimate those comments are. In fact, if you look at the comments below the video, you can see just how upset people are with it. The rewind ignored a lot of big events that happened not just on Youtube, but on social media in general, instead focusing on the…political contributions of some on the platform? It was ridiculous.

The video obviously reflected the Youtube that the company wants to present, which is soft and fun, but more importantly ad-friendly. It’s not accurate, and it avoids any and all “risks”, even though that’s what the platform is known for. The worst part was the Youtubers. A good 90 percent of them I, nor most other people, had ever heard of, and focused on things like mukbangs and ASMR. They had some KPop, copying the new video by BTS (the most widely-known Kpop group right now) without actually mentioning their name. It was just bad.

This video wasn’t for the people, despite what they proclaim. It was just a waste of time and money.

What is Black Friday Really?

While this event is portrayed most often as being exclusive to the US, there are actually over 20 other nations that participate in this event. Every year, a few more countries seem to jump on the bandwagon, as well, as the idea of making more money through providing massive sales is becoming increasingly more appealing to international businesses, despite declining sales in the US. But the US is the birth-land of this event, so I will be focusing on it for the sake of fully explaining what it is.

Despite what most stories have you believe, Black Friday started around 1960 in Philadelphia, Pennsylvania, as hordes of suburban shoppers and tourists would flood the city the day after Thanksgiving to be prepared for the Army-Navy football game that happened on that Saturday of each year. Cops were overworked trying to deal with all the people, and shoplifters ran free, causing the term “black friday” to be pinned to the day.

Black Friday didn’t really take off as a national commercial event until the late 1980’s, when companies took advantage of the name and decided to try and make the event appear more positive. The only problem was, that developed an entire culture around bombarding stores in order to get that early holiday shopping done.

I’ll give you a hint about how that happened: pop culture and media advertisements. Stores began advertising their “Black Friday” deals, pushing to the public that it would be a one-day only sale of a lifetime deal. This happened on TV, radio, anything they could push it to that would gain an audience. And it did.

By the 1990’s, you start seeing depictions of it in movies and TV shows, with whole episodes or portions being dedicated to people trying to go Black Friday shopping, waiting in line or getting hindered for some reason. Even going as far as the mid-2000’s, shows, particularly comedy shows, would frame at least one episode about trying and failing to go Black Friday shopping, or going Black Friday shopping and basically participating in a Battle Royal-type scenario because of it. It became ingrained in US pop culture for a long while, only fueling the drive for Black Friday shopping.

Even now, there are still adverts for Black Friday sales. It gets mentioned on the news, on social media, on Youtube channels.  People make memes about it, we hear news about it (especially from Walmart, who is notorious for having straight brawls in their store).
It still gets talked about and remembered, meaning it will not be going away for a long while.

Revisiting Disney Fanaticism

A few months back, I wrote about some of the world of Disney fanaticism. I had kind of forgotten about it for a while, but was reminded of the world when I not only saw lots of people from back home posting about going to Disneyland (all this weekend, mind you), but also stumbled upon Youtube channels dedicated to analyzing different things about Disney, namely DisneyDan.

I decided to watch some of these videos, particularly the evolution of different character portrayals in Disney parks, and felt very strange. Maybe it’s because of the level of detailed analysis that these people go into (these videos could be 30 minutes or longer). Or perhaps it’s from the fact that almost every time, these people will mention seeing all the performances that the character participates in that they could, plus going to multiple meet-and-greets for that character.

The videos surprised me, and spurred me into researching more Disney fanaticism, namely through looking at fan merchandising. It wasn’t hard to stumble upon a treasure trove. Mickey Mouse ears were everywhere, with so many different themes that it was impossible to find an end. There were also limited edition plushies, clothes, posters, art, just about anything that wasn’t a Disney park itself.

I was surprised by the creativity put into making some of the products (namely the Mickey ears-someone made Dolewhip themed ones), but not at all surprised by the quantity of items to get. I know how far fanaticism can go, although even now it’s still hard to comprehend. I’m fine with getting the occasional plush, and going to Disneyland about once a year; when I see these people go all-in I wonder where their supply of spending money comes from. Disney is expensive.

But let’s revisit the videos I watched, for a second. They’re tied to the money thing, as these Disney analysts almost always mention going out to Disney on Ice, or seeing all the different shows within the Disney park-all that adds up. The amount of personal research (plus, all the Disney history they go into to get a fully fleshed-out story line, is honestly quite impressive. I mean, it’s an interesting topic, but I’m not quite sure I’d be willing to go as much into detail as some of these people. It got me wondering what kind of people they were, centered around their intense attachment to Disney. How much merch did they have, did they have annual passes, do they work for Disney. So many questions run through my mind, ones that I don’t really know if I want to find the answer to. For me, it’s better to appreciate from afar in this kind of situation

Social Media as an Art Form

For some reason, there seems to be a separation between social media and art. Perhaps it’s the connotation that art is in some sense fine, something of both the classics and genius modern artists. Social media, despite its variance, is seen as something that can’t penetrate the realm of art, save for actual digital artists.

I can’t help but argue against that assumption. Well, now I argue against it, but a few months ago I agreed with it. But in taking a class in media forms, a rather interesting and hefty lecture involved social media as art, and how it reaches different audiences. There was so much to say about artistic involvement through social media as a form of unconventional means, and yet there is almost no academic research about it. When you look into it, social media is a form of affecting society on its own, and not through art. To make matters worse, almost all books on the subject are just self-helps on how to use social media wisely. Nothing on the discourse of social media and art.

Why is this the case? Maybe because social media isn’t quite taken seriously as an art form. For marketing, yes, for social movements, possibly. But art? No way.

I think that social media, when used correctly, can be both a bizarre and powerful medium for artwork and social commentary. And I think the most powerful example of that are memes, and the trend known as vapor wave.

How can memes possibly be art? Not conventionally. Modern art is all about the unconventional, challenging the status quo in order to point out the irony and hypocrisy of something going on. Although I heavily question a good portion of modern art and feel that modern artists in themselves are hypocritical/pretentious, I have to admit that there are ones that are insanely clever, particularly ones that are participatory (the audience can interact with the piece). This opens the space for memes to come in.

Memes, despite their apparent stupidity, are participatory forms of art in their essence. They’re images that are edited, via text post or some other form, to whatever the editor dictates. This in turn can cause more people to edit these images, creating a vast network of repetition, solidifying the original image (or figure, artwork, anything really), as a meme. And memes dwell in the world of social media, shared with and by thousands of people. Meme trends are created, and ultimately are archived for anyone who wants to find it.

Memes also, are often very political. They make fun of the current political climate, a particular figure (George Bush, Ted Cruz, etc.), or news that occur. They take the distasteful and turn it on its head for the sake of humor. Memes also can make fun of culture, society, and just about anything, which in itself is a form of art in how creative the variance can get. Memes, despite their ridiculousness, are just pieces of modern art, baby.

Now, what about vapor wave? What is vapor wave? Well, vapor wave was and is a phenomenon where images are layered in a way that appears like a pseudo-meme (the trend did have an origin in memes), attempting to be both aesthetically pleasing and humorous. Vapor wave takes much of its style from the Neo-Expressionist movement, which occurred from the late 1970s to the early 1990s. The Neo-Expressionist Movement attempted to be nonsensical but aesthetically pleasing through layer imaging, but rather than being humorous, it leans towards the more seriously critical. Vapor wave is almost just like that, except digital rather than physical, and funny rather than critical.

Social media is a powerful medium for the production and reproduction of participatory art, all of which goes under the radar of the connotation of “art”. People, without realizing it, are creating forms of art, which is not really considered art by “modern art” standards”, which I find to be an interesting paradox.

My Takeaway from the Jake Paul Series

If you’ve been involved in the Youtube world, then you would know that a few days ago, Shane Dawson wrapped up his eight-part series on Jake Paul. The series ended in an almost two-hour long finale, a good 90 percent centered around the final interview that Shane had been building up to throughout the series.

Despite my qualms about the second episode, I watched the series in its entirety. I will say that while I admire the amount of research Shane went through, approaching multiple different people that were involved in Jake Paul’s life in order to get their perspectives, I have to say that in the end, Shane let his bias show a little too brightly.

Not in the sense that he ignored that Jake Paul is a sociopath (which he’s not), but in the sense that in the end he went a little too light on calling out his past. He did ask about the assault case, the cheating situation, and other such things that people had been wondering about. He provided advice on what Jake Paul should do, to which the latter figure seemed enthusiastic to accept. But the interview as a whole was a little underwhelming. Shane promised that the interview would allow no mercy, and spent the whole series making that promise, but when he got to the actual interview, I couldn’t help but be bored. I sat there, constantly checking how much time was left, wondering when the harder questions were going to come in. In the end, I felt that we weren’t given what we were promised, because Shane learned to like Jake Paul.

And, to be honest, I did feel some sympathy towards Jake Paul. Throughout the show, the strained and frayed family dynamic came up, which provides some insight on who Jake Paul is behind the scenes. His Dad raised him to believe it was okay to act like this, and his brother did some awful things that would mess with someone. Working with a father and brother, as well, is also very dangerous, as it blurs the line between work and family. It can destroy families.

There’s also the fact that Jake Paul holds himself in a toxic situation, living in the Team 10 house and almost never taking a break. Even his girlfriend can sense it, and wants them to move away so that they aren’t constantly in the limelight. That kind of situation would mess with anyone.

And yet, at the same time, I hesitate to sympathize. The situation between Alyssa and Jake still makes me wonder, especially as some aspects to each side of their stories holds differences, making it difficult to believe one person or another. Shane never fully fleshed out the situation through third-parties without bias, adding a sense of dissatisfaction and uncertainty. The uncertainty makes me hesitate.

Also, despite him being in a messed up situation, we can’t ignore the fact that Jake Paul has done some crappy things. There were bad choices he made outside of the ones discussed in the series, and they were choices that he made. Of course, college males can act as dumb as him, but being an influential figure, especially with a demographic of kids 8-16, he needs to know better. And I’m glad Shane pointed that out, cause in certain ways Jake didn’t seem to understand the amount of influence he actually had on kids. Constant merch plugging, his music, and pranks, his talk against school, all of that can leave an impact on a kid, shaping their views. He didn’t seem to understand that.

Now, in the end, Jake promised to change things. But words don’t mean anything if no one acts on them. I want to see him act on it, and the best way I can imagine that being is taking an extended break from Youtube-possibly even moving back out to Ohio. To think on himself and his actions, to come back and change his content. I won’t believe the guy until he’s actually presented the social sphere with his change, and possibly moved himself into a situation where he has a break from the chaos. While I do hope that he does improve, I will only believe it when I see it.

Things to Note From Rockstar’s Work Conditions

I would have written earlier about this, but was away from my computer and couldn’t get to it. But about a week ago, it was discovered that in order to make Red Dead Redemption 2, programmers and other staff had to work 100 hour weeks over a three week period in order to finish the game. This caused a swift backlash on the Internet about the conditions, with everything from news journals to podcasts criticizing what Rockstar had done. Co-founder and VP Dan Houser argued that these overtime shifts were “optional” to employees in defense of the habits, saying that these people opted-in overtime to finish the newest game.

However, when some employees (granted permission by the company to clear the air) took to Reddit for Q&A, that clearly wasn’t the case. A QA tester from the Rockstar Lincoln studio in the UK clarified that the public doesn’t often hear of the working conditions as a result of employees signing a NDA (non-disclosure agreement), preventing them from taking issues to the public.

He also clarified that the overtime shifts aren’t really optional but expected, as they have to make up an overtime shift if they for whatever reason can’t do an initial one. As for weekends, they have to make it up as a “double” weekend if they miss out on working one. The QA tester does clarify that they are paid for their overtime. He does establish the difference between a typical work shift and an overtime shift, the main difference being about 2 1/2- 3 hours longer. The overtime shifts are usually implemented near the end of the creation of a video game, in order to have it released by the proper date they planned for. While that doesn’t alleviate the issue of exploitation, it does explain that the overtime hours aren’t the norm.

Now, in the midst of this controversy, I noticed that some freelance artists, programmers, ans video game designers took to Twitter and other forums to explain their story. They didn’t center their stories around Rockstar, but rather their experiences as contract workers for other companies. What they explained was rather interesting.

Just about 100% of the time, the people were explaining that they voluntarily took on the hours, for fear of being dropped from their contracts. Despite some being told by their own employers that they don’t need to work so hard, they still overworked, trying to be as productive as possible and thus more valuable. All of these cases end in a nasty case of burn out.

What is burn out? By dictionary terms, it means to completely ruin one’s health or energy through overworking for a long period of time. People will permanently disfigure themselves, or place themselves into life-threatening situations that way, all because they wouldn’t let their body rest. Ever heard of people dying at their desks in Japan from working too much? Yeah, that’s an extreme form of burn out.

As I mentioned earlier, the thing to note in both of these areas is that the overtime is promoted as voluntary or optional in terms of the legal working contract. But workers argue that the “optional” overtime was actually expected, or perceived to be expected, thus feeling the pressure to take up the overtime. It’s a dangerous expectation that can easily result in the damaged health of an employee.

The Problem of Shane Dawson’s “The Mind of Jake Paul”

The Internet roared when Shane Dawson announced that he would make an eight-part documentary series on the controversial Youtube star Jake Paul. Dawson had been known for making “DocuYoutube” series on other controversial figures (including Tana Mongeau and Jeffree Star), but this person, known for several strings of awful behavior, was a step too far. Dawson did announce that he would not be lenient or forgiving to this person, and that he was making the series to analyze why the younger Paul brother behaved in such a way.

With the release of the first episode, all seemed well enough. Within the first few days the episode got 15,000,000 views, a viewing higher than some of the most popular TV shows on air. The controversy arises in the second episode however, when discussing the idea of sociopaths, as an attempt to analyze if Jake Paul qualifies as a sociopath. This controversy centers mostly around the psychologist he meets with and the framing of a sociopath.

Now, here’s a few details on a sociopath. A sociopath classifies under antisocial personality disorder, mainly marked by superficial charm and an inability to regard moral or social standards. Sociopaths lack the ability to relate and sympathize with others, and often learn to mimic behavior by studying how other people react. They usually have poor behavioral/impulse control, and often need high amounts of stimulation. Sociopaths, which is the extreme end of antisocial personality disorder, affects about 4% of the population, or 3% of males and 1% of females.

Now, sociopaths aren’t inherently bad people. They often do things that are considered bad or callous because they lack the capability of understanding them. Oftentimes, however, sociopaths are confused with psychopaths, who are dangerous, as they share some similar traits. This creates a massive stigma against sociopaths, a stigma that oftentimes prevents people from getting help or living a relatively normal life.

Now, here’s where the Shane Dawson controversy comes in. He frames the description of a sociopath with scary music and themes, making a sociopath appear more like a serial-killer psychopath. He also makes it seem like a sociopath is some born horrible mental illness, rather than being a personality disorder born out of deep childhood trauma. He reinforces a stigma around mental and personalities disorders, which is ironic, given his history or eating disorders and depression. He has been open about his mental health issues, so to cast a disorder that people can’t help as something scary on such a mainstream platform only boosts the stigma against mental illness and personality disorders.

The second controversy comes in the fact that the psychologist he was talking to began diagnosing people. Any undergrad student who is serious about becoming a psychologist or psychiatrist can tell you that a therapist is not supposed to diagnose people. A therapist’s main job is to help guide someone on their own journey and let the person discover themselves, or have testing done in order to get a definitive answer. They are not supposed to sit there and tell you what they think you have. Any therapist who does so is not a good therapist. The fact that she was labeling Jake Paul as a sociopath without having ever met him is bad practice (also, her implication that all Youtubers are sociopaths with Narcissistic tendencies is kind of ridiculous). She only fueled the fire of placing sociopaths in a bad light.

Although Shane has apologized for this move in subsequent videos, the fact that he even did it in the first place for ambiance was just poor taste.