Korean Pop Singer Seungri Calls it Quits After Sex Scandal Charges

Korean singer and actor Seung-ri, known by his stage name V.I. in Japan, was charged recently with providing prostitutes in a sex ring late last week. Despite denying these charges, the 28-year-old announced his retirement from Kpop in order to protect Big Bang and his company YG Entertainment.

The charges, which could lead to a three year prison sentence, came after a police raid of a nightclub in Seoul, one that Seung-ri, who’s real name is Lee Seung-hyun, controls. As a result, YG shares collapsed by a whopping 14 % the next morning.

The police raid, and the new charge, comes after a nightclub assault committed by him in January. Police began investigating into allegations such as supplying drugs to patrons, and giving drug-addled drinks to women to have sex with. The allegations don’t just extend back a few weeks, however. Text messages in 2015 between Seung-ri and three others discussed supplying prostitutes to potential investors to encourage them to invest in his club.

Although Seung-ri made claims that the text messages were fabricated by the journalist that exposed them, but that didn’t stop concerts in Osaka, Japan, and Jakarta, Indonesia from getting cancelled for Big Bang.

Korean Media has also exposed that YG has been throwing out shredded information, although the company denies that none of the information is related to the case.

The allegations at the moment come at a time when Seung-ri was both set to star in a sitcom produced by both YG and Netflix, and was a few weeks from going on leave to perform his mandatory military service. This leave will be postponed while the investigation goes on.

Despite the seriousness of these allegations, some staunch fans still avidly support Seung-ri, actively denying the allegations and getting aggressive towards the investigation, insisting that any and all victims were simply lying. Such fanaticism is both interesting and harmful, as it would make any victims feel unsafe speaking out, and would put Seung-ri on a pedestal. Perhaps the defensiveness comes from Big Bang’s legacy, which is both widespread among old-age Kpop fans and extremely positive, as members are known for being very kind. The allegations starkly contrast the reputation of the band, and threaten the legacy of it as well. Such threats trigger fans to get defensive, even if these allegations prove to be true (which at this rate, most likely are).

Now, it’s important to note, while Seung-ri may be the face of this scandal, he is merely alleged to be part of a high-scale and very large ring that involves both politicians and conglomerates in a class-A scandal that seems to deeply involved with nightclubs in Gangnam. Even as the police investigate into the ring, they are also enmeshed in the scandal, with some high-ranking positioned officials having been paid off to not look into the politicians and conglomerates. This relationship is not a one-time occurrence, either. It seems to be entrenched in South Korean politics, which has somewhat of a record for corrupt and closed-door practices, particularly in dealing with business. So, it’ll be interesting to see how the case develops, especially with the police being in a position as both the justice-bringers and as part of the corruption.

KPop is Now in the West, and it’s Here to Stay

The Western pop culture realm was severely shaken up when in 2017 BTS was nominated for a Billboard Music Award, and won. They were the first Korean artists to get nominated for a Western Music award, and were met with a mix of both excitement from their fans and confusion from the general populace. Social media was flooded with questions about who BTS was, and why/how they got nominated in the first place.

Two years later, and Kpop has not only exploded in popularity, but is slowly melding its way into Western music. Artists such as Steve Aoki, Nicki Minaj, Jason Derulo, and Dua Lipa have collaborated with some of the most popular Kpop groups, mixing both Korean and English in a way that had only previous been done with Latin music. Just last week Jason Derulo came out with a song and music video featuring LAY and NCT 127, the former being a Kpop singer and the latter being a Kpop group, called “Shut Up, Let’s Dance”.

Kpop is working its way into Western music, though at a much slower rate relative to the explosion in popularity among Western audiences. The rapid growth in fans of Kpop is rather astonishing, as in just a few months the rate of Kpop fans have skyrocketed, and social media interactions with Kpop groups. For both BTS’s and EXO’s twitters, the rate of interaction with the accounts by fans beat expected interactions by a longshot in 2018, beating out top western artists such as Beyonce and Justin Bieber.

Kpop groups have even made their way into Western advertisements, as BTS has both been on the cover of Billboard magazine and modeled for Vogue. The most popular female group at the moment, Blackpink, just appeared on the cover of Billboard magazine as well, having some of the highest amount of streams on Spotify. Their latest song “Ddu Du Ddu Du” also has topped 695 million views on Youtube, making it one of the most listened to Kpop songs globally.

Kpop is pushing its way into Western Music, and, at least for the time being, it’s here to stay. It’ll be interesting to see how Western music awards, particularly awards such as the Grammy’s, will adapt to the rising popularity of Kpop. Will it add a category specifically for Kpop, which they did for Latin music? Or will they simply meld it in to the preexisting categories, as what occurred with BTS this february? It’ll be interesting to see where the next few years takes us.

How Kpop got its Place in Western Media

Now that the season of music and movies has hit, Spotify has begun releasing a weekly playlist called “New Music Fridays”. I’ll listen to it sometimes to find music to add to my own personal playlists, and am unsurprised with the typical English and Latin music that comes on.

Today was different, however. Today I was pleasantly surprised to hear Blackpink’s “Ddu-Du Ddu-Du”, which had been released today (along with the music video for it). Blackpink is a prominent girl’s Kpop group, whose song “Boombayah” had broken records for being the most viewed debut song on Youtube, and achieving 150 million views in less than six months. Even as I write this, the music video “Ddu-Du Ddu-Du” became the fastest girl group Kpop music video to hit 10 million views. To hear their newest song on a playlist of otherwise Western songs was interesting.

The song (which was pretty good, by the way) got me thinking about Kpop as a whole. Just six years ago, most people outside my neighborhood (I grew up in a Korean neighborhood) had never heard of Kpop. Now, advertisements featuring BTS (the most popular Kpop group of right now) are growing increasingly less uncommon, and just about everyone I’ve spoken too knows about Kpop. This did not happen for no reason.

No, the reason Kpop has burst on to the scene goes beyond the accidental popularity of “Gangnam Style”. South Korea’s entertainment industry sits in an interesting situation, receiving direct funding and advisement from the Korean government while at the same time holding themselves as a private industry. This is because while the South Korean government is promoting a market economy with both a private and public sector, they are promoting it in a way that gives them control over how they promote the nation’s image. They want Kpop and Kdramas to spread and show how “cool” of a country South Korea is. The goal is to have their pop culture be known not only in Eastern and Western markets, but also in what’s called “developing” markets as well.

With the massive amount of funding the entertainment companies receive, they can push out higher quality media, to the levels of Japanese and Western media. They promote a Western appeal (adding rap, street wear), while at the same time keeping a unique flair that is inherent to Korean media. They were trying to make their brand known.

But even with all the effort put in, many were shocked to find that “Gangnam Style”, a lyrical satire about the Beverly Hills of South Korea, took the cake for breaking into Western markets. The song, which makes fun of the mannerisms of the rich in South Korea, was not the song the government wanted to be the first Kpop song that new audiences heard on a large scale. While that isn’t to say that they didn’t want singer Psy to make the song at all (he was a relatively popular artist within South Korea), they certainly didn’t want it to become that popular. But not everything can go according the plan, however.

I can’t say “Gangnam Style” was the song that put Kpop in the spot it holds today.  It seems more like the genre gained a more permanent footing when BTS shocked audiences by snatching the title of Top Social Artist at the American Billboard Awards in 2017, beating out prominent names like Selena Gomez and Justin Bieber. It sent the internet ablaze, being divided between fans who were excited for the win, and quite a few people who were asking “who are these guys?”. And while Kpop was popular already, I felt it opened more people to exposure from Kpop, getting more people to jump on the “Korean Craze”.

Crazy Kpop Fans vs. Koreaboos- the Important Difference

Since the release and popularity of “Gangnam Style” by PSY, Kpop, and Korean pop culture in general, has soared in popularity in Western pop culture. This continuing rise in popularity has led to BTS’s recent performance at the New York New Year’s Show, and the rising presence of Kcon (a convention centered around Kpop and other pop culture). It has also created created a rise to the super fanatics, or the “crazy Kpop fans”, and the koreaboos.

What is the difference between the two? While the koreaboo does classify under the category of “extreme fanaticism” like the crazy Kpop fan, one is distinctly different from the other. How is this so?

Well, the differences come in attributes. For the crazy Kpop fan, which holds the name sasaeng (a Korean term which literally translates to “private life”, referring to the regular invasion of privacy of Kpop artists by their crazy fans), the attributes come in the form of deep psychological and emotional obsession with Kpop, and certain groups in particular. The sasaeng fan are not considered “true fans”, constantly trying to rip off artists’ clothes, kiss them, and stalk them. While the sasaeng fan is in the West is much more virtual-based, writing fan fictions of all sorts about their favorite idols, buying anything and everything that they believe belongs to their favorite idol, and “virtually” stalking their idol, there has been increasing physical contact, with some sasaeng flying out to South Korea in order to try and find their idols.

The Korean sasaeng fan is much more direct, and will break into idols’ rooms, set up cameras, drug the idols, hit the idols, in order to be remembered. They will get in taxis or their own cars in order to follow their favorite idols, which have resulted in previous multi-car accidents and stand offs. They will even go so far as to try and kidnap their favorite idols in order to get close to them. This cultural phenomenon has existed since the 1990s with the rise of “fandoms”, although they are gaining heightened momentum and attention under the digital era, with as many as 100 sasaeng fans following the biggest Kpop idols on a given day. Their behavior is erratic and dangerous, having a direct impact and life-threatening impact on the Kpop idols.

The Koreaboo by contrast, represents a much different and more muted form of harmful. The koreaboo is best described as someone who denies their native culture, idolizing Korean culture (based off of Kpop and Kdramas) and claiming it as their own. The koreaboo wants to be a Korean, seeing them as the “most attractive” or “best” ethnic group, and dreams of moving to Korean and marrying a Korean person. They try to act like how they imagine a Korean person acts (based off of Kpop and Kdramas) and are basically Korean fetishists. Kind of reminds you of Rachel Dolezal and Ja Du, right?

With this is mind, how can they possibly be harmful like the sasaeng fan? Well, they’re more harmful in the way that they ruin things for everyone else. Because of their cultural fetishism, they stigmatize liking Korean popular culture, and make anyone who has an interest in seeing South Korea or learning about their culture look bad. They do not directly harm the lives of their favorite idols, but they do promote cultural stigma, and make enjoying other cultures look “wrong”, particularly among younger populations, who are affected by the Kpop phenomenon the most. They represent a mutation in fanaticism, a minority with a big and memorable voice that exists not just with Korean pop culture but also Japanese pop culture (the weeaboo, which influenced the name koreaboo), and European pop culture (although they are considered much more socially acceptable by the West). They force casual fans to feel “bad” about what they like, and ruin all the fun.